Chorlton Brewing Company, which is based in Manchester in the UK, reacted to Nigel Farage having a milkshake thrown at him by tweeting, “Note to our customers: please don’t throw our beer over fascists. Hit them over the head with a brick as is traditional.”

When confronted about their calls for violence, the owner, Mike Marcus, defended the Tweet by saying that such murderous violence was “acceptable if it prevents another 12 million murders.”

Again, he justified murder by saying “The only possible end-point of the political path espoused by the far right is genocide.” To him, killing Nigel Farage is as heroic as going back in time and killing Hitler.

Then, perfectly, the tough guy advocating murder to save people from an imaginary genocide complains about an enigmatic email:

This is the world in which we live.